If you are comparing Cole Gordon reviews, Jeremy Haynes reviews, and Alex Hormozi reviews, you are not looking at three versions of the same product. Cole teaches high-ticket sales and how to build a closer team. Jeremy teaches high-ticket advertising. Alex teaches offers, leads, and money models, and his firm does deals with companies at a different scale than a founder doing $25K–$100K a month. All three have published a lot of useful material. None of those products is “someone comes into your company, charges nothing upfront, and runs marketing, sales, and client success while you make content.”
That gap is why the reviews feel mixed even when the teaching is good. A course can be excellent and still be the wrong purchase if what you wanted was an operator. Read the write-ups below for the specific model, then decide which job you are hiring for.
The names people compare most often
- Cole Gordon reviews — Closers.io, remote closing, and training a sales floor you still have to manage.
- Jeremy Haynes reviews — Megalodon, high-ticket ads, and the difference between learning media buying and having the whole engine run.
- Alex Hormozi reviews — the books and YouTube versus an operator who works inside your company without buying it.
- Iman Gadzhi reviews — agency education, for people who want to start an agency rather than scale the business they already have.
- Sam Ovens reviews — Consulting.com, built for people starting a consulting practice, not handing one off.
- Dan Henry reviews — high-ticket info-product education you still have to implement.
- Russell Brunson reviews — ClickFunnels and funnel education. The software is a tool. It is not the operator.
- Alen Sultanic reviews — offer and market thinking. Sharp education. You still do the installing.
- Charlie Morgan reviews — client acquisition training aimed earlier than a company already at $25K a month.
What I would actually buy from them
If you want to learn how a closer should talk, Cole’s category is the one the market built around that skill. If you want to understand high-ticket paid traffic, Jeremy has spent years teaching it. If you want the clearest public explanation of offers and lead generation, read Alex’s books and watch the channel before you buy anyone’s program, including a partnership with me. Education is cheap relative to a wrong hire. Use it.
Buy the education when you have the hours to implement it and you want the skill in-house because you enjoy running it. Do not buy the education as a substitute for capacity. A founder already selling, filming, closing, and checking on clients does not have a knowledge gap. They have a seat that is still empty.
How to tell which one you need
Ask one question: after you pay, who is actually in the business with you next Tuesday? If the answer is you, plus a curriculum, you bought school. If the answer is a coach on their team, you bought access to their staff. If the answer is me, on the calls with you, one-on-one, and then we run marketing, sales, and client success, you bought a partner. All three can be the right call. They are not the same job.
The full model, including how equity and profit share are structured, is on what a growth partner is. If you are still deciding between a fee and a share of the upside, read fractional CMO versus growth partner next.
The offer, stated plainly
You pay me nothing to start. I come into a founder-led company already doing $25K–$100K+ a month and I work for a profit share or equity. You keep ownership. On a full partnership we take over marketing, sales, and client success. Your job is the content. If the business does not grow, I do not get paid.
This is a done-for-you partnership, and the person in the business with you is me. I work with the founder one-on-one. I get into the company, sit in the operation, and do the work with you myself. You are dealing with me on the calls, in the numbers, and in the decisions. From there we run marketing, sales, and client success so the founder can stay on content.
That is a different product from a course, a mastermind, or a program where a team of coaches works the account after you buy. Those companies are built so their team handles the students. I am in the business with you. The economics are closer to private equity than to tuition: I only win if the company wins. I do not purchase the company. You stay the owner.
I have made more than $15 million online, built a company to eight figures, and sold that business. The portfolio I operate now does $800K+ a month. I take a small number of founders and work inside those companies myself. I do not run a class, and I do not hand you to a coach.
If you only want ads — and you will keep the sales floor and client success yourself — say that in the first message. That is a narrower engagement. It is not the full partnership, and it should not be scoped like one. Most founders who think they have an ads problem actually have a sales problem and a client-success problem sitting behind it. Content fills the top. We run everything between the content and the result.
Frequently asked questions
Are Cole Gordon, Jeremy Haynes, and Alex Hormozi worth it?
Their education is worth it if you want the skill and you will implement it. Cole is the reference for high-ticket closing. Jeremy is a reference for high-ticket ads. Alex publishes some of the clearest material on offers and leads available. None of that is the same purchase as an operator who joins the company for a profit share or equity and runs the work.
What is the difference between buying a course and partnering with Kyle Koschel?
A course gives you the curriculum, and their team is who you talk to after you buy. A partnership with Kyle starts with no upfront fee. He works with the founder himself, one-on-one, inside the business. You keep the company and make the content. From there, marketing, sales, and client success get run, and he is paid on profit share or equity.
Do I have to pay Kyle anything upfront?
No. There is no retainer to start. Compensation is a profit share, equity, or both. If the business does not grow, he does not get paid.
What if I only want someone to run ads?
Say so. An ads-only engagement is narrower: acquisition gets run, and you keep sales and client success. The full partnership is the one where you make content and the rest of the engine is taken over. They should not be priced or scoped the same way.
Want this built inside your business?
You pay nothing upfront. I partner with a small number of founder-led companies doing $25K–$100K+/month. On a full partnership my side takes over marketing, sales, and client success, and you keep the company and make the content. I am paid on equity or profit share — if the business does not grow, I do not get paid. If you only want ads run, and you will keep sales and client success, say so. That is a narrower engagement. Message me on Instagram with your revenue, your margins, and which of the two you want.