Most founders who have stalled do not need more advice. They have already been told to fix their offer, run better ads, and hire a closer. What is missing is someone who will actually build those things, and who loses money if they do not work.
That is the arrangement. I take ownership of the growth function — offer economics, paid acquisition, and the sales team — inside a small number of businesses, and I am compensated on equity or profit share rather than a fee. If the business does not grow, I do not get paid. For the general model rather than my specific version of it, see what is a growth partner.
Who this is for
Founder-led companies between roughly $25K and $100K+ per month in online marketing, coaching, consulting, service and influencer-led businesses. Specifically:
- Existing traction. The offer sells. I am scaling something that works, not testing whether it can.
- Margin that can fund growth. There has to be enough gross margin to pay for advertising and sales commission and still leave profit.
- Delivery that will not collapse. Or a realistic route to fixing it before we scale volume.
- A founder who wants a partner. Real ownership of a function means real decision-making, and that is not comfortable for everyone.
Who it is not for
Pre-revenue businesses and ideas. Companies looking for a retainer agency or a monthly consultant. Founders who want a plan they will implement themselves — that is a consulting engagement and I do not do them. And businesses where the numbers genuinely do not work: if unit economics cannot support customer acquisition at any realistic price, no operator fixes that, and I will tell you so rather than take the deal.
What I actually build
Offer economics
Almost always first, because everything downstream depends on it. Pricing, guarantee structure, payment terms, and which customers you accept. Most stalled businesses are underpriced and structured so that acquisition cannot be funded, and fixing that routinely doubles what the business can afford to pay for a customer — which is the actual constraint on growth.
Paid acquisition built around qualification
Not just more leads — the right ones. Lead quality is the most common hidden ceiling in an online business, and it is deceptive: cost per lead looks healthy, the calendar fills, close rate quietly falls, and everyone blames the sales team. The fix is a funnel that filters rather than merely captures, and optimisation aimed at qualified buyers rather than raw lead count.
A sales team that outperforms the founder
Script, recorded call library, hiring, compensation, ramp, and the weekly call review that keeps performance from decaying. Built so that the founder can step off the phone without revenue dropping. Detail in how to build a sales team and hiring high ticket closers.
The operating cadence
Daily revenue and spend reporting, a weekly number the whole team sees, and compensation that rewards the right behaviour. Unglamorous, and it is what stops growth from breaking delivery.
Why equity or profit share rather than a fee
A retainer pays the same whether the business grows or not. That is not a moral failing on anyone’s part, it is just what the incentive does — the agency’s job is finished when the deliverable ships.
Being paid on profit changes what I work on. I have no reason to run activity that looks impressive and does not sell, and every reason to fix the boring constraint that is actually holding the number down. It also means I take very few businesses, because I only earn from ones I am confident I can move. That constraint is the point.
What working together looks like
The first few weeks are diagnosis: unit economics, the funnel end to end, recorded sales calls, and delivery capacity. That produces the specific constraint — usually one thing, not five.
Then we build, in the order the constraint dictates. Offer before traffic, traffic before headcount, headcount before complexity. Weekly numbers throughout, so it is obvious to both of us whether it is working.
How to start
There is no application form and no booking calendar on this site, deliberately. Message me on Instagram with your monthly revenue, your gross margin, and where you think you are stuck. I will tell you what I would do with the business — whether or not we end up working together.
Frequently asked questions
What does a business growth partner do?
Takes ownership of the growth function inside a business — typically offer economics, paid acquisition and the sales team — and builds it, rather than advising on it. Compensation is usually equity or profit share rather than a retainer, so the partner only earns if the business grows.
What size business do you work with?
Founder-led companies doing roughly $25,000 to $100,000+ per month in online marketing, coaching, consulting, service and influencer-led businesses. The offer needs to already sell, gross margin needs to support advertising and sales commission, and delivery needs to be able to absorb more volume.
How is a growth partner different from an agency?
An agency is paid a retainer to run a channel and its obligation ends when the deliverable ships. A growth partner owns the outcome across offer, acquisition and sales, and is paid on profit or equity. The practical difference is what each is motivated to work on when the honest answer is unglamorous.
Do you offer consulting or a retainer instead?
No. Advice without ownership is exactly the thing that has usually already failed for the founders who reach out, and a fee-based structure removes the incentive alignment that makes the model work.
How do I start a conversation?
Message me on Instagram at @kylekoschel with your monthly revenue, your gross margin, and where you think the bottleneck is. There is no application form or booking calendar, and I will give you my read on the business whether or not we work together.
Want this built inside your business?
You pay nothing upfront. I partner with a small number of founder-led companies doing $25K–$100K+/month. On a full partnership my side takes over marketing, sales, and client success, and you keep the company and make the content. I am paid on equity or profit share — if the business does not grow, I do not get paid. If you only want ads run, and you will keep sales and client success, say so. That is a narrower engagement. Message me on Instagram with your revenue, your margins, and which of the two you want.